Paradise Valley Mall is a shopping mall located in Paradise Valley Village, within northeastern Phoenix, Arizona.
Despite having the same name as the town of Paradise Valley it is one mile to the north of that community, in one of the Urban Village of Phoenix, named Paradise Valley Village. The urban village of Phoenix containing this mall as well as several other major facilities (Paradise Valley Community College, Paradise Valley High School, Paradise Valley Hospital, Paradise Valley Golf Course, Paradise Valley Park, etc.) is casually called Paradise Valley, like the nearby independent town.
The mall is surrounded by a circular street named Paradise Village Parkway and this design was inspired by the circulator streets (Metrocenter Parkway) around Metrocenter mall which was also developed by Westcor in the years prior (1970-73).
Video Paradise Valley Mall
History
The mall opened in 1978 with three anchor tenants, JCPenney occupying the West anchor space, Goldwater's later Robinsons-May and now Macy's occupying the center space and Diamond's now Sears occupying the Eastern space. The mall is the hub of a master planned community called Paradise Valley Village. The entire project was developed by Westcor, the leading shopping center developer in Arizona, which is now a unit of The Macerich Company. Dayton Hudson Corporation, now Target Corporation, was an early investor in the project and owned the Diamond's department store chain, which was one of the original anchor tenants.
The mall was expanded in the mid 1980s with two additional anchor stores built to the north of the original structure, the expansion consisted of two new wings. The north east wing housing a new anchor store for Diamond's this store would soon become the current Dillard's. Also in this Wing a restaurant space was built which now houses Chompie's. The north west wing housed additional stores as well as a new Broadway store which would later become Macy's this wing would be demolished in 2008 to make way for a new Costco. between the two 1980s wings a three-story parking garage was constructed at the same time directly north of the original food court. A carousel was installed off the food court in 1998.
Originally owned by Westcor, in 2002 Paradise Valley Mall became part of The Macerich Company's portfolio.
Development
Paradise Valley Mall is just west of Scottsdale. Much of the area's original development was spurred by that community, although the demographics of Paradise Valley Village have moderated somewhat over the years to be less upscale and more middle-class. During the 1980s and 1990s, new extensions were constructed, and shopping centers also opened on the ring roads. Paradise Valley Mall has a large park-and-ride stop for Valley Metro buses. An elevated rail station, as part of the 1989 ValTrans proposal, had been slated for construction here, but the referendum was voted down.
Since the late 1990s, higher income shoppers became more inclined to shop at newer facilities such as Kierland Commons and the Scottsdale Road/Frank Lloyd Wright Boulevard corridor, which features power centers that cater to upscale shoppers. This has caused Paradise Valley Mall retailers such as Macy's to carry fewer high-end name brand goods and sell items more in line with a middle-income customer base.
The owners also added improvements in 2001 intended to attract teenagers and young families, a move made necessary by it being the oldest mall in the area. Despite this decline, the mall remains very middle-class and has not yet declined to anywhere near the level of Desert Sky Mall, Fiesta Mall, or Metrocenter Mall. Today Paradise Valley Mall is several times its original size, with a gross leasable area of 1,222,353 square feet (113,560.3 m2). The surrounding complex of stores has become a major regional retail center in Phoenix, drawing shoppers from all parts of the metropolitan area.
Maps Paradise Valley Mall
Future plans
Currently, most visitors arrive by car, but there are plans to extend the Valley Metro Rail to serve Paradise Valley Mall and other parts of the northeastern areas. Such improvements are not part of the current development phase and are not expected until the 2030s. Long-term plans include the construction of Valley Metro Rail powered by Overhead lines further north along Tatum Boulevard as well as frequent "supergrid" bus service. Plans for Northeast Phoenix in 2034, and Arizona State University's West campus in 2044.
References
External links
- Official Paradise Valley Mall website.
- Paradise Valley Mall Auto Sale
- Most Expensive Zip Codes
- New theater opens at PV Mall
Source of the article : Wikipedia